According to Future Market Insights latest industry analysis, the market size for the Global Toothpaste Market Size reached approximately US$ 13.1 Billion in 2022, and it is anticipated to demonstrate a growth rate of 3.8% CAGR during the forecast period. The market is projected to achieve an estimated size of around US$ 19.7 Billion by 2033.

The Global Burden of Disease Study 2019 has highlighted that nearly 3.5 billion individuals across the world are affected by oral issues, with dental caries emerging as the most prevalent ailment. The study indicates that approximately 2 billion adults globally contend with permanent tooth decay, while approximately 520 million children experience primary tooth decay. This worrisome trend is particularly noticeable in a majority of low- and middle-income countries, which can be attributed to the increasing pace of urbanization and alterations in living conditions.

The underlying factors driving these challenges are the availability and affordability of foods high in sugar content, insufficient exposure to fluoride, and limited accessibility to community-based oral healthcare services. exposure, and restricted access to community-based oral health care services.

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The endorsement of fried, sugary foods and drinks, along with the promotion of tobacco and alcohol consumption, has led to an increased usage among consumers. This has resulted in a decline in oral health and a higher prevalence of non-communicable diseases overall. The surge in oral health issues has driven a wider global acceptance of various types of toothpaste.

Furthermore, in the digital age, the influence of celebrities on social media platforms plays a pivotal role in shaping the demand for toothpaste on a global scale. As fewer individuals find satisfaction in over-the-counter remedies, the aspirational culture portrayed on social media platforms is fostering a greater demand for these products.

Taking into account the factors mentioned above, there is a notable potential for substantial growth in the global toothpaste market.

Key Takeaways from Market Study

·         Fluoride based toothpaste dominated the market with an 82.4% market share as the product segment within the toothpaste market in 2022. The fluoride-based toothpaste has a wider acceptance rate among patients and thus the adoption rate is higher compared to fluoride-free toothpastes.

·         Pastes accounted for 56.3% of the market share in 2022. Pastes are being widely used among the population compared to other forms and thus the market share is high.

·         Medium (US $ 20-100) accounted for 50.8% of the market share in 2022. The majority of toothpaste are in the medium price range and thus the market share is high.

·         Specialty toothpaste accounted for 65.3% of the market share in 2022. Currently, specialty toothpaste is preferred over ordinary toothpaste because of its advantages and thus the market share is high.

·         Adults accounted for 79.7% of the market share in 2022. The adult population is more compared to kids and thus the market share is high.

·         Wholesalers/distributors accounted for 27.3% of the market share in 2022. The wholesalers or distributors sell the products in bulk to retailers and thus the sales rate is higher.

·         South Asia dominates among the seven regions, with a market share of 24.9% in 2022. The increased population in the region leads to an increasing market share in South Asia, when compared to the other regions in the world.

“Advancements in product portfolio and high-quality products in the toothpaste market is set to increase the sales of toothpaste across the globe,” says an analyst of Future Market Insights.

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Market Competition

Due to the increased presence of major participants in the industry, the toothpaste market is very fragmented. The market for toothpaste is very large because it encompasses a wide range of products.

The strategies that are commonly followed by the key players include product launches, partnerships, training expansions, collaborations, acquisitions, and mergers.

·         On February 8, 2021 Ultradent partners with American Orthodontics.

·         On November 1, 2018, Colgate launched UK Recycling Solution for oral care products and packaging

Key players are – The Procter and Gamble Company, Unilever PLC, Johnson & Johnson, The Colgate Palmolive Company, GlaxoSmithKline PLC (GSK), Church and Dwight Co., Inc., Henkel AG & Company, KGaA, Patanjali Ayurveda Ltd, Amway Corporation, Lion Corporation, Ultradent Products Inc.