In the fast-paced world of logistics and transportation, Loretta West, a Senior Customer Success Manager at Lotus Terminals, is renowned for her unwavering dedication and leadership. With an impressive career history and a commitment to mentoring her team, Loretta’s journey is a testament to her role as a positive force within the company and the industry.
From Customs Brokerage to Lotus Terminals
Loretta West’s career began at Pacific Customs Brokers, where she honed her skills in customs brokerage, gaining experience across multiple departments. Her journey took a significant turn when she moved into the freight division, working on air and ocean imports and contributing to the seamless operations of the 2010 Vancouver Winter Olympics. During this time, Loretta worked with Jeff White, which marked the beginning of their long-standing professional relationship. Her career path then led her to join Adam Wickstead’s startup, managing multifaceted freight and logistics projects for demanding clientele such as Live Nation and DeBeers. Loretta thrived in this dynamic environment for a decade until the COVID-19 pandemic shifted the industry’s landscape.
In February 2021, Loretta joined Lotus Terminals, drawn by the opportunity to work for the family-run asset-based freight and transportation firm that Saran Bal founded in 1980. It was Jeff White, recognizing Loretta’s unparalleled skills and dedication, who introduced her to Lotus, and she quickly became an invaluable member of the team, bringing her wealth of experience and expertise to her role as Senior Customer Success Manager.
Mastering Multiple Roles
At Lotus Terminals, Loretta is known as a “jack of all trades.” Her role has evolved to include training, process development, and overseeing the brokerage and over-the-road (OTR) logistics. Her ability to adapt to the fast-paced nature of the industry and her passion for problem-solving make her a linchpin for the organization.
Loretta describes her role as clear and fulfilling, noting the supportive and family-like atmosphere at Lotus Terminals. “There’s a genuine trust and respect here that motivates me to give my best,” she shares. Her commitment to the company’s vision and mission has made her a driving force behind its growth and success.
A Culture of Integrity and Support
The leaders at Lotus Terminals have communicated a vision that resonates deeply with Loretta, motivating her to contribute to the company’s mission of delivering comprehensive freight management solutions. She is proud to work for a company where employees are more than just numbers and where the Bal family fosters a supportive and collaborative environment.
Loretta is a strong advocate for the culture of integrity and teamwork at Lotus Terminals. Her role as a mentor to junior staff and her willingness to learn and grow continually inspire those around her. She is a testament to the company’s core values of safety, integrity, passion, and the pursuit of perfection.
