The latest report by IMARC Group, titled" Hummus Market Report by Type (Classic, Lentil, Edamame, Garlic, Black, White, and Others), Packaging Type (Tubs/Cups, Jars/Bottles, and Others), Distribution Channel (Convenience Stores, Supermarkets and Hypermarkets, Online Stores, and Others), and Region 2024-2032", offers a comprehensive analysis of the industry, which comprises insights on the market. The global hummus market size reached US$ 4.1 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 8.3 Billion by 2032, exhibiting a growth rate (CAGR) of 8.22% during 2024-2032.
Factors Affecting the Growth of the Hummus Industry:
- Growing Health Consciousness:
The rising awareness of health and wellness among consumers has significantly contributed to the increasing popularity of hummus. Additionally, hummus is recognized for its nutritional benefits, as it is an excellent source of protein, fiber, and healthy fats, which are essential for maintaining overall health. Moreover, hummus is low in saturated fats and cholesterol, making it a heart-healthy option for those looking to manage their weight and improve their cardiovascular health. Along with this, the combination of chickpeas, tahini, olive oil, and other ingredients in hummus provides a rich array of vitamins and minerals, such as B vitamins, iron, and magnesium. Hence, this health profile appeals to individuals seeking nutritious alternatives to traditional snacks and meals. As more people focus on incorporating balanced and wholesome foods into their diets, hummus is emerging as a popular choice that supports a healthy lifestyle and dietary improvements across the globe.
- Rising Popularity of Plant-Based Diets:
The growing trend toward plant-based and vegetarian diets has notably increased the demand for hummus. As more individuals adopt vegan and vegetarian lifestyles, there is a growing need for protein-rich, meat-free food options. Additionally, hummus, made primarily from chickpeas, offers a valuable source of plant-based protein that fits seamlessly into these diets. Its versatility allows it to be used in a variety of dishes, from sandwiches and wraps to salads and dips, making it an adaptable component of a plant-based diet. Moreover, hummus provides essential nutrients and can be easily flavored or combined with other ingredients to suit diverse tastes. Along with this, the rise of plant-based eating habits has expanded the consumer base for hummus and prompted innovations in flavors and formulations to cater to the growing market of health-conscious and environmentally aware individuals.
- Globalization and Cultural Exchange:
Globalization and increased cultural exchange have played a significant role in the widespread acceptance and popularity of hummus. As Middle Eastern cuisine gains international acclaim, dishes like hummus have found their way into diverse culinary traditions around the world. Additionally, exposure through media, travel, and food trends has introduced hummus to new audiences, making it a familiar and appreciated option in various cultures. Moreover, the global recognition of hummus is also reflected in its presence on restaurant menus, grocery store shelves, and food festivals, further solidifying its place in the global food market. As culinary boundaries continue to blur and cultures increasingly embrace each other's foods, hummus has become a staple in many diets, benefiting from the broader acceptance and appreciation of global cuisine and the growing curiosity about international flavors across the globe.
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Leading Companies Operating in the Global Hummus Market
- Athenos
- Bakkavor Group
- Boar's Head Provision Co. Inc.
- Cedar’s Mediterranean Foods Inc
- Haliburton International Foods, Inc.
- Hope Foods, LLC (Savencia Fromage & Dairy)
- Hummus Goodness
- Lantana Foods
- Sabra Dipping Company, LLC
- Sevan AB,
- Strauss Group Ltd.
- T. Marzetti Company (Lancaster Colony Corporation)
- Tribe Hummus
Hummus Market Report Segmentation:
By Type:
- Classic
- Lentil
- Edamame
- Garlic
- Black
- White
- Others
Classic represents the largest segment as it is the most popular flavor due to its traditional and universally accepted taste.
By Packaging Type:
- Tubs/Cups
- Jars/Bottles
- Others
Tubs/cups account for the largest market share as they are the most convenient and widely used packaging formats for consumers and retailers.
By Distribution Channel:
- Convenience Stores
- Supermarkets and Hypermarkets
- Online Stores
- Others
Supermarkets and hypermarkets dominate the market growth by providing extensive shelf space and a broad range of hummus options, making them the primary retail channels for this product.
Regional Insight:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
North America’s dominance in the hummus market is attributed to the rising demand for hummus due to its popularity in diverse cuisines and increasing health-conscious consumer trends across the region.
Global Hummus Market Trends:
There is a growing variety of hummus flavors available in the market, from classic and roasted red pepper to exotic flavors like truffle or spicy harissa. This diversity caters to evolving consumer tastes. As consumers are seeking organic and clean-label products several hummus brands are responding by offering organic options and emphasizing natural ingredients. Moreover, brands are adopting innovative packaging solutions to extend shelf life and enhance convenience which includes resealable pouches and portion-controlled containers across the globe. Besides this, the demand for convenient and ready-to-eat (RTE) foods has led to an increase in single-serving and portable hummus packages that cater to busy lifestyles and on-the-go snacking of individuals across the globe.
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