The over-the-top (OTT) market is expected to grow from USD 58.92 Billion in 2020 to USD 167.48 Billion by 2028, at a CAGR of 14.02% during the forecast period. The rapid proliferation of smartphones and portable devices, very low cost of availing over-the-top services with a growing tendency towards original content and live video streaming is expected to drive the growth of OTT market.
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