This guide compares Real-Time Bidding (RT and Programmatic Direct, two popular digital advertising methods. It highlights their benefits, drawbacks, and suitability for different business goals, helping advertisers choose the right approach for performance-driven or brand-building campaigns. The article covers targeting, cost, flexibility, and inventory quality, offering practical insights for optimizing digital marketing strategies.
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Real-Time Bidding vs. Programmatic Direct_ Which is Right for Your Business_.pdf