Impact metrics will help you understand how effectively your audience engages with the content. Earlier you had to depend on sales figures to check the effectiveness. Today, more efficient data points are available to measure the impact of your content. You can include many things under the category of these metrics. Some of them are time used for reading content, page views, number of downloads, social media shares, and more. Visit- https://northcert.co.uk/the-im....portance-of-impact-m
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