The fashion era has been introducing several fashion players in the industry for ages and only a few can stand out and rule people’s minds. The rapier Travis Scott already had great popularity among pop culture enthusiasts, which also helped his brand easily among a similar audience. 

Travis Scott Merch is one of today’s most popular and innovative brands that keeps introducing new trendy apparel among the masses. Being fascinated by the brands’ clothing, if you also want to know how it all started, let’s have a look at the back story here.

About Travis Scott’s Brand Establishment

Scott rules the music industry already and then he decided to also get his grip on the fashion market. No doubt that his songs are well-liked by listeners of both rap and pop styles. Also, who does not know his association with the popular Kylie Jenner? His association with Kylie Jenner-the makeup icon, a makeup icon. While his dating life was at its peak, he launched his much-anticipated album "Astroworld" which was released to widespread acclaim.

However, his success was not just an easy-go thing. He tried hard and made collaborations with brands. In the initial years, he started with fashion labels, collaborating with legendary names like Nike, Saint Laurent, Helmut Lang, and many more.

Although Scott has kept up his job in the fashion industry, he is not one to rest on his laurels; his inventive spirit demands more. 

Today whether you seek limited editions of Travis Scott clothing or some personalized items associated with his music videos, all are available in various sizes and designs. 

Themes in Trends

If you want to shop for Travis Scott clothing, here are the options to look for:

DIY-inspired Streetwear- The aesthetics Trevis’ fashion items included incorporating DIY ideas which included bright graphics, distinctive patterns, and tie-dye processes.

Limited edition- Every growth-oriented brand would not hesitate to do so. Thus to create a buzz among the masses and grow further in the industry, Travis went to partner with many popular brands which were not just in the fashion industry but food brands like McDonalds’ as well.

Implications for the Industry

Collaborations with Creative Individuals: First, streetwear stores can work with creatives like artists, designers, and musicians to create special edition collections that are both fashionable and functional.

The fashion industry may take advantage of the growing desire for streetwear styles by incorporating DIY-inspired components and bright designs into their collections.

Retail of Music Merchandise — In order to cater to the tastes of music lovers, music merchandisers can team up with streetwear companies to design exclusive, limited-edition collections.

Major Collaboration With McDonald’s

According to Morgan Flatley, McDonald's U.S. Chief Marketing Officer, "this has been a genuine partnership from start to finish," beginning with the inclusion of Travis's favorite McDonald's meal in our restaurants and continuing with his new score for our TV campaign and Cactus Jack x McDonald's merchandise. 

It depicts Travis Scott's iconic action figure getting its first style change since their 2015 debut album Rodeo, and it incorporates a score by Travis himself. In the ad, the 2020 Travis Scott figure shows off his favorite meal at McDonald's. In the weeks to come, there will be additional collaboration-related surprises and releases. 

Like all things Cactus Jack, these will be available for a short while, if that. Keep an eye out for additional drops in the days to come.

Wrapping Up

Travis Scott's merch strategy shows his ability to grow and gain popularity with a strategic approach. He did not just establish his brand but made it rule in the fashion era. His collaborations certainly helped him immensely in this journey!