This guide explores the role of programmatic advertising in digital marketing, highlighting its automation, precision targeting, and scalability. Learn how businesses, especially Indian companies, can leverage programmatic advertising to optimize campaigns, reduce costs, and support international expansion. The article covers the fundamentals, benefits, challenges, and future trends of programmatic advertising, offering insights into how AI and machine learning are shaping the industry.
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Understanding Programmatic Advertising_ How Automation is Shaping the Future of Digital Marketing.pdf