IMARC Group's report titled "Asia Pacific Advertising Video-On-Demand (AVOD) Market Report by Type (Pre-Roll Advertisement, Mid-Roll Advertisement, Post-Roll Advertisement), Streaming Device (Smart TVs, Laptops and Desktops, Smartphones and Tablets, and Others), Content (Media and Entertainment, Music, Travel and Tourism, Sports, and Others), Solution Type (Pay TV on Demand, Over the Top, and Others), Organization (Large Enterprise, Small and Medium Enterprise), and Country 2024-2032" offers a comprehensive analysis of the industry, which comprises insights on the Asia Pacific advertising video-on-demand (AVOD) market research report. The market size reached US$ 25.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 106.1 Billion by 2032, exhibiting a growth rate (CAGR) of 17.41% during 2024-2032.
The growing utilization of high-speed internet as well as the proliferation of smart devices are the factors responsible for the growth of the Asia Pacific advertising video-on-demand (AVOD) market. Additionally, the market for advertising video-on-demand is escalating owing to a significant shift in media consumption patterns, with an increasing preference for streaming content online. AVOD platforms offer free access to a vast array of video content supported by advertisements, making them an attractive option for cost-conscious viewers. Moreover, the rise of digital advertising budgets, as brands recognize the effectiveness of targeting and engaging audiences through AVOD platforms, is also a key trend driving market expansion. Local content production tailored to diverse linguistic and cultural preferences is boosting viewer engagement and expanding the user base across different demographics.
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Asia Pacific Advertising Video-On-Demand (AVOD) Market Trends and Drivers:
Another significant driver of the Asia Pacific advertising video-on-demand (AVOD) market is the integration of advanced technologies such as artificial intelligence (AI) and machine learning (ML). These technologies enhance the personalization of content and advertisements, improving the user experience and increasing ad relevance and effectiveness. In addition to this, advertisers leverage data analytics to gain insights into consumer behavior, allowing for more precise targeting and a better return on investment. The emergence of hybrid monetization models, combining subscription-based services with ad-supported content, is also gaining traction, providing users with more flexible viewing options while maximizing revenue opportunities for platforms. Furthermore, collaborations between AVOD platforms and telecommunications companies are expanding access to streaming services, especially in emerging markets, which is anticipated to drive the Asia Pacific advertising video-on-demand (AVOD) market over the forecasted period.
Report Segmentation:
The report has segmented the market into the following categories:
Breakup by Type:
- Pre-Roll Advertisement
- Mid-Roll Advertisement
- Post-Roll Advertisement
Breakup by Streaming Device:
- Smart TVs
- Laptops and Desktops
- Smartphones and Tablets
- Others
Breakup by Content:
- Media and Entertainment
- Music
- Travel and Tourism
- Sports
- Others
Breakup by Solution Type:
- Pay TV on Demand
- Over the Top
- Others
Breakup by Organization:
- Large Enterprise
- Small and Medium Enterprise
Breakup by Country:
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
Competitive Landscape with Key Player:
- Amazon.com
- Inc.
- ByteDance Ltd.
- Facebook Inc.
- (Meta Platforms Inc.)
- Kakao Corp., LINE Corp. (Z Holdings)
- NAVER Corp., RCTI+
- Vidio (Surya Citra Media)
- Viu International Limited (PCCW Limited)
- Youtube LLC. (Google LLC.) and iFLiX Pte. Ltd (Tencent Holdings Limited).
Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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